Academia ABBA
Visible 24/7
the team publishes and updates its own catalog without calling us
An academy whose course catalog changed faster than anyone could ask for a change. The site ships with an admin panel, so the team updates its own offer, and an editorial base that answers what people search before they enroll.
Documented from the product we built. No invented performance claims.
The constraint
The academy depended on Instagram and repeated WhatsApp answers. It had no owned, searchable course catalog, and routine course or product changes required outside help.
How it works today
Prospective students can find and compare the academy’s offer before starting a conversation. The administrator publishes course and product changes from a private panel without touching code.
What Kodec built
- A website that reads published courses and products from the live database
- Direct course-to-WhatsApp conversion without an unnecessary checkout flow
- A secure private admin for managing courses and products
- An editorial library with 13 guides built around local training searches
- Course structured data, sitemap and an llms.txt file for machine-readable discovery
- Optimized WebP images and automated site tests
- Websites
- SEO
- AI visibility
- Admin systems
The outcome
The academy gained an owned channel, an indexable editorial base and day-to-day control of its catalog instead of relying only on social media.
OPERATIONAL IMPACT
What changed in the day-to-day work
- The website answers recurring course questions at any hour
- Course, product and price changes can be handled internally
- Thirteen guides build topical and local relevance before the first message
- Instagram remains a channel, but no longer the academy’s only searchable presence
DISCOVERABILITY
Search and AI visibility
SEOReady
GEOReady
The implementation combines local content, sitemap coverage, structured data and llms.txt. Traffic and inquiry growth still require Search Console and business-side measurement.
