MrJuegos
500%+ reported lift
in conversion and buyer trust compared with Instagram-only sales
A digital game retailer automated local-currency pricing, added moderated reviews and instrumented WhatsApp purchase actions for measurable advertising. The client reports a 500%+ lift in conversion and trust versus selling only through Instagram.
Documented from the product we built. No invented performance claims.
The constraint
Every exchange-rate move meant recalculating the catalog by hand. The store also paid for social advertising without a reliable way to measure which purchase actions followed each campaign.
How it works today
The catalog keeps local-currency prices current, reviews help buyers evaluate trust and campaign traffic can be connected to concrete purchase actions.
What Kodec built
- A USDT catalog with automatic conversion to bolivars at the current official rate
- Meta Pixel conversion events on WhatsApp purchase actions
- A social-proof component based on local records
- Moderated reviews with verification states
- A documented USDT payment-verification workflow
- Ecommerce
- Automation
- Paid media
The outcome
The client reports a 500%+ improvement in conversion and buyer trust compared with Instagram-only sales, together with more repeat purchases. Price updates no longer depend on manual catalog edits.
OPERATIONAL IMPACT
What changed in the day-to-day work
- A client-reported 500%+ lift in conversion and buyer trust
- More repeat purchases reported after moving beyond Instagram-only sales
- Automatic exchange-rate conversion keeps catalog pricing current
- Tracked purchase actions make paid campaigns more measurable
DISCOVERABILITY
Search and AI visibility
SEOTechnical foundation
GEONot included
Canonical URLs, social metadata and JSON-LD are implemented. The project focused on pricing automation and campaign measurement rather than an editorial SEO program.