SandvichPanel
European market
a manufacturer selling across borders from its own site, not through a marketplace
A sandwich panel manufacturer selling to buyers in other countries, where the purchase is technical and the specification decides it. The catalog explains what each panel does and for which use, so the enquiry arrives already qualified instead of starting from scratch.
Documented from the product we built. No invented performance claims.
The constraint
A Bulgarian sandwich-panel manufacturer needed a credible digital sales channel in its own language, where technical specifications and current pricing matter before a buyer requests a quote.
How it works today
Buyers can review availability, pricing, product differences and common technical questions before calling or submitting an inquiry.
What Kodec built
- A Bulgarian-language website aligned with the market’s technical vocabulary
- A catalog of six in-stock products with square-meter pricing and specifications
- Dedicated pages for wall, roof and economy panel options
- Technical content covering installation, pricing, products and projects
- Inquiry, phone and nationwide-delivery paths
- Organization, WebSite, Service, ItemList and FAQ structured data
- Websites
- SEO
- Commercial content
The outcome
The manufacturer has a localized B2B sales channel that connects search intent, product evaluation and commercial contact in the buyer’s language.
OPERATIONAL IMPACT
What changed in the day-to-day work
- Published specifications help buyers self-qualify before an inquiry
- Visible pricing reduces basic back-and-forth during early evaluation
- Technical articles answer recurring questions before the sales call
- The catalog is available nationwide in the language used by the target market
DISCOVERABILITY
Search and AI visibility
SEOReady
GEOPartial foundation
Localized commercial content and Organization, Service, ItemList and FAQ structured data support search discovery. The site does not claim a complete AI-search implementation.
